The Nasu area is a landscape shaped by powerful forces. At its centre is the magnificent Mt. Chausu, an active volcano whose presence has blessed the region with majestic highlands, serene rivers, and the healing waters of historic hot spring towns like Nasu Onsen, Shiobara Onsen, and Itamuro Onsen. For generations, the vibrant, shifting colours of our seasons have offered a profound sense of peace and wonder to all who visit.
This land has long been a vital crossroads, connecting the Kanto and Tohoku regions of Japan. Its story is etched in the ancient Tōsandō highway of the Nara period (710-794) and the old Ōshū Dōchū route of the Edo period (1603-1868). It is a landscape that inspired Matsuo Bashō on his epic journey, Oku no Hosomichi (The Narrow Road to the Deep North). This deep-rooted history is a living presence, woven into the fabric of our culture and daily life.
The region is home to a thriving agricultural community. Nasu is known for having the largest milk production on Japan’s main island, Honshu, and local artisans transform this bounty into world-class cheeses and dairy products. The clear water is also perfect for growing rice and making sake in our historic breweries, resulting in an incredibly delicious food culture.
We want to share the charm of this unique place with the world, where nature, history, culture, and industry exist in perfect harmony. True travel creates a connection to a place. It’s in the whisper of the wind on a forest walk, the deep release of sinking into a natural hot spring, or the vibrant taste of a meal made with the freshest local ingredients. It’s in discovering the human touch in a piece of local pottery or a work of art, a link in a chain of creativity passed down through generations.
Above all, our mission is to align the happiness of visitors and residents harmoniously. We see tourism as a bridge between people. Our goal is to provide you with unforgettable experiences that bring joy and rejuvenation, while ensuring that our community continues to flourish with pride and purpose.
We invite you to discover Nasu and to join us in weaving a sustainable, vibrant future for this remarkable land.